My Design Principles
Context-first
Design decisions are grounded in system context, user needs, and downstream impact
Trust-driven
Clarity and transparency are essential when systems influence decisions and AI outcomes
Systemic
Solutions are designed as connected workflows that scale across teams and time
Architecting the Connective Tissue
of Enterprise Data
8+ years of 0-GA leadership at Adobe, specializing in the “Ingestion-to-Activation” pipeline.
Data Foundations
Adobe Schema Editor (0-GA)
Architecting the relational blueprint used across the entire ecosystem to prevent structural logic
View Case Study
AI-Driven Ingestion
Adobe Sources and Data Mapping (0-GA)
Lowering the technical floor by designing ML-guided mapping workflows with proactive validation
View Case Study
Profile Modeling & Transparency
The Command Center for Identity Governance (Post-GA)
Visualizing the “Black Box” of identity stitching through internal ERD and Merge View diagnostic tools
View Case Study
Growth & Unification
Adobe Unified Data Collection (Post-GA Integration)
Consolidating Tags, Streams, and Event Forwarding into a single, cohesive service-design blueprint
View Case Study
The AI Frontier
Applying enterprise data logic to solve high-stakes challenges in emerging domains
Designing AI Continuity in High Stakes Systems
Explainable AI (XAI)
How can we use the “Stitched Identity” logic of enterprise data to save lives in healthcare?
View Case Study
Let’s Work Together
Interested in collaborating on complex UI/UX challenges involving data, AI, or enterprise systems?
I’d love to explore how thoughtful design can drive clarity and business impact.
Get In Touch
About Kelli
Product Designer | AI x Data Systems
Passionate about turning complex data and AI systems into clear, trustworthy, human-centered experiences
© 2025 Kelli Nordfelt,
Based in: San Francisco, CA
Hi! I’m kelli nordfelt
Product Designer | AI x Data Systems
I design human-centered experiences for complex data and AI platforms, helping teams move from ambiguity to clarity, and from systems to outcomes.
Work
Frontiers
Contact
Hi! I’m kelli nordfelt
Product Designer | AI x Data Systems
I design human-centered experiences for complex data and AI platforms, helping teams move from ambiguity to clarity, and from systems to outcomes.
My Design Principles
Context-first
Design decisions are grounded in system context, user needs, and downstream impact
Trust-driven
Clarity and transparency are essential when systems influence decisions and AI outcomes
Systemic
Solutions are designed as connected workflows that scale across teams and time
Architecting the Connective Tissue
of Enterprise Data
8+ years of 0-GA leadership at Adobe, specializing
in the “Ingestion-to-Activation” pipeline.
Data Foundations
Adobe Schema Editor (0-GA)
Architecting the relational blueprint used across the entire ecosystem to prevent structural logic
View Case Study
AI-Driven Ingestion
Adobe Sources and Data Mapping (0-GA)
Lowering the technical floor by designing ML-guided mapping workflows with proactive validation
View Case Study
Profile Modeling & Transparency
The Command Center for Identity Governance (Post-GA)
Visualizing the “Black Box” of identity stitching through internal ERD and Merge View diagnostic tools
View Case Study
Growth & Unification
Adobe Unified Data Collection (Post-GA Integration)
Consolidating Tags, Streams, and Event Forwarding into a single, cohesive service-design blueprint
View Case Study
The AI Frontier
Applying enterprise data logic to solve high-stakes challenges in emerging domains
Designing AI Continuity in High Stakes Systems
Explainable AI (XAI)
How can we use the “Stitched Identity” logic of enterprise data to save lives in healthcare?
View Case Study
Let’s Work Together
Interested in collaborating on complex UI/UX challenges involving data, AI, or enterprise systems?
I’d love to explore how thoughtful design can drive clarity and business impact.
Get In Touch
About Kelli
Product Designer | AI x Data Systems
Passionate about turning complex data and AI systems into clear, trustworthy, human-centered experiences
© 2025 Kelli Nordfelt,
Based in: San Francisco, CA
Work
Frontiers
Contact
Hi! I’m kelli nordfelt
Product Designer | AI x Data Systems
I design human-centered experiences for complex data and AI platforms, helping teams move from ambiguity to clarity, and from systems to outcomes.
My Design Principles
Context-first
Design decisions are grounded in system context, user needs, and downstream impact
Trust-driven
Clarity and transparency are essential when systems influence decisions and AI outcomes
Systemic
Solutions are designed as connected workflows that scale across teams and time
Architecting the Connective Tissue
of Enterprise Data
8+ years of 0-GA leadership at Adobe, specializing
in the “Ingestion-to-Activation” pipeline.
Data Foundations
Adobe Schema Editor (0-GA)
Architecting the relational blueprint used across the entire ecosystem to prevent structural logic
View Case Study
AI-Driven Ingestion
Adobe Sources and Data Mapping (0-GA)
Lowering the technical floor by designing ML-guided mapping workflows with proactive validation
View Case Study
Profile Modeling & Transparency
The Command Center for Identity Governance (Post-GA)
Visualizing the “Black Box” of identity stitching through internal ERD and Merge View diagnostic tools
View Case Study
Growth & Unification
Adobe Unified Data Collection (Post-GA Integration)
Consolidating Tags, Streams, and Event Forwarding into a single, cohesive service-design blueprint
View Case Study
The AI Frontier
Applying enterprise data logic to solve high-stakes challenges in emerging domains
Designing AI Continuity in High Stakes Systems
Explainable AI (XAI)
How can we use the “Stitched Identity” logic of enterprise data to save lives in healthcare?
View Case Study
Let’s Work Together
Interested in collaborating on complex UI/UX challenges involving data, AI, or enterprise systems?
I’d love to explore how thoughtful design can drive clarity and business impact.
Get In Touch
About Kelli
Product Designer | AI x Data Systems
Passionate about turning complex data and AI systems into clear, trustworthy, human-centered experiences
© 2025 Kelli Nordfelt,
Based in: San Francisco, CA
Work
Frontiers
Contact
Hi! I’m kelli nordfelt
Product Designer | AI x Data Systems
I design human-centered experiences for complex data and AI platforms, helping teams move from ambiguity to clarity, and from systems to outcomes.
My Design Principles
Context-first
Design decisions are grounded in system context, user needs, and downstream impact
Trust-driven
Clarity and transparency are essential when systems influence decisions and AI outcomes
Systemic
Solutions are designed as connected workflows that scale across teams and time
Architecting the Connective Tissue
of Enterprise Data
8+ years of 0-GA leadership at Adobe, specializing
in the “Ingestion-to-Activation” pipeline.
Data Foundations
Adobe Schema Editor (0-GA)
Architecting the relational blueprint used across the entire ecosystem to prevent structural logic
View Case Study
AI-Driven Ingestion
Adobe Sources and Data Mapping (0-GA)
Lowering the technical floor by designing ML-guided mapping workflows with proactive validation
View Case Study
Profile Modeling & Transparency
The Command Center for Identity Governance (Post-GA)
Visualizing the “Black Box” of identity stitching through internal ERD and Merge View diagnostic tools
View Case Study
Growth & Unification
Adobe Unified Data Collection (Post-GA Integration)
Consolidating Tags, Streams, and Event Forwarding into a single, cohesive service-design blueprint
View Case Study
The AI Frontier
Applying enterprise data logic to solve high-stakes challenges in emerging domains
Designing AI Continuity in High Stakes Systems
Explainable AI (XAI)
How can we use the “Stitched Identity” logic of enterprise data to save lives in healthcare?
View Case Study
Let’s Work Together
Interested in collaborating on complex UI/UX challenges involving data, AI, or enterprise systems?
I’d love to explore how thoughtful design can drive clarity and business impact.
Get In Touch
About Kelli
Product Designer | AI x Data Systems
Passionate about turning complex data and AI systems into clear, trustworthy, human-centered experiences
© 2025 Kelli Nordfelt,
Based in: San Francisco, CA
Work
Frontiers
Contact
Work
Frontiers
Contact
Hi! I’m kelli nordfelt
Product Designer | AI x Data Systems
I design human-centered experiences for complex data and AI platforms, helping teams move from ambiguity to clarity, and from systems to outcomes.
My Design Principles
Context-first
Design decisions are grounded in system context, user needs, and downstream impact
Trust-driven
Clarity and transparency are essential when systems influence decisions and AI outcomes
Systemic
Solutions are designed as connected workflows that scale across teams and time
Architecting the Connective Tissue
of Enterprise Data
8+ years of 0-GA leadership at Adobe, specializing
in the “Ingestion-to-Activation” pipeline.
Data Foundations
Adobe Schema Editor (0-GA)
Architecting the relational blueprint used across the entire ecosystem to prevent structural logic
View Case Study
AI-Driven Ingestion
Adobe Sources and Data Mapping (0-GA)
Lowering the technical floor by designing ML-guided mapping workflows with proactive validation
View Case Study
Profile Modeling & Transparency
The Command Center for Identity Governance (Post-GA)
Visualizing the “Black Box” of identity stitching through internal ERD and Merge View diagnostic tools
View Case Study
Growth & Unification
Adobe Unified Data Collection (Post-GA Integration)
Consolidating Tags, Streams, and Event Forwarding into a single, cohesive service-design blueprint
View Case Study
The AI Frontier
Applying enterprise data logic to solve high-stakes challenges in emerging domains
Designing AI Continuity in High Stakes Systems
Explainable AI (XAI)
How can we use the “Stitched Identity” logic of enterprise data to save lives in healthcare?
View Case Study
Let’s Work Together
Interested in collaborating on complex UI/UX challenges involving data, AI, or enterprise systems?
I’d love to explore how thoughtful design can drive clarity and business impact.
Get In Touch
About Kelli
Product Designer | AI x Data Systems
Passionate about turning complex data and AI systems into clear, trustworthy, human-centered experiences
© 2025 Kelli Nordfelt,
Based in: San Francisco, CA